Interactive Recipe & Subscription Platform Built for One of the World’s Largest Food Media Brands
Driving higher engagement and subscriptions through a fast, user-driven content experience
Increased Engagement
Elevated Customer Experience
Increased Subscribers
Client Overview
The client is one of the world’s largest food media brands, reaching millions of readers globally through recipes, editorial content, and print and digital magazines. As audience behavior shifted toward interactive and community-driven platforms, the brand needed a modern digital experience that encouraged participation while supporting subscription growth.
Sthenos Technologies partnered with the client to design and implement a robust content portal that allowed users to discover, submit, and curate recipes while seamlessly managing magazine subscriptions.
Challenge
- No dedicated modules for user-submitted recipes, limiting community participation
- Slow page load times and outdated UI, negatively impacting user experience
- Limited administrative control, making it difficult to feature or manage content dynamically
- Disconnected content and subscription journeys, reducing conversion potential
Our Approach
Sthenos redesigned the platform with speed, usability, and content flexibility at the core.
User-Generated Content Enablement
Dedicated modules allowed users to submit recipes, create collections, and explore community-driven content.
Performance-Focused Architecture
The platform was optimized for faster load times and smooth navigation, improving overall engagement.
Centralized Content Control
An admin dashboard enabled editors to manage and feature recipes, collections, events, awards, videos, magazines, and guides.
Subscription-Ready Experience
The user journey was streamlined to support magazine discovery and subscription without friction.
Technical Spotlight
- High-Performance Framework: Ruby on Rails powered the backend, improving application performance and development efficiency.
- Dynamic and Modern UI: JavaScript, HTML5, and CSS3 were used to deliver a responsive, interactive, and visually appealing experience.
- Reliable Data Management: MySQL supported secure storage, fast access, and high availability for content and user data.
Solution Delivered
- Advanced search and discovery for recipes and editorial content
- User-friendly recipe submission and collection management
- Admin-controlled content featuring and moderation
- Seamless magazine subscription workflows
- Visually rich and intuitive user interface
Results
- 25% increase in engagement, driven by interactive recipe discovery and user participation
- 30% improvement in customer experience, supported by faster performance and cleaner UI
- 15% increase in subscribers, enabled by streamlined subscription journeys
- Stronger content control and editorial agility
Tech Stack
Looking to modernize content platforms or drive engagement through user-generated experiences?
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