What Is a Global Distribution System (GDS)?

What Is a Global Distribution System (GDS)?

What is a global distribution system (GDS)?

A global distribution system, or GDS, is a network that connects travel providers like airlines and hotels with the agents and booking sites that sell their inventory. It is the wholesale marketplace that lets one search show fares from many providers at once.

What it isA network between providers and sellers

It connects travel providers like airlines and hotels with the agents and booking sites that sell their inventory.

What it doesOne search, many providers

It is the wholesale marketplace that lets one search show fares from many providers at once.

Its placeThe shared backbone

The industry has relied on it for decades.

What is changingDirect connections

Newer direct connections are changing the picture, but the GDS is still a core source of availability and pricing.

When a travel site shows you dozens of flight options from different airlines, a GDS is often the pipe feeding it that data. It is the shared backbone the industry has relied on for decades.

Figure 1. Where a GDS sits between travel providers and sellers

Airlines and hotels connect through one GDS to travel agents and booking sites, so one search shows fares from many providers; a newer direct connection links a provider and a seller without itTravel providersDistributionSellersAirlinesHotelsGDSbroad reach inone connectionTravel agentsBooking sitesnewer direct connection, provider to sellerOne search shows fares from many providers at once

Restates this article: a GDS connects travel providers such as airlines and hotels with the agents and booking sites that sell their inventory, so one search shows fares from many providers at once; newer direct connections link a provider and a seller without it. Structure only; no values are drawn.

Newer direct connections are changing the picture, but the GDS is still a core source of availability and pricing.

Sthenos builds booking systems that plug into travel networks, like a travel booking platform for a leading agency.

Do travel companies still need a GDS?

Many do, because it offers broad reach in one connection. But direct provider connections are an increasingly common complement.

Related reading

Related terms:

internet booking engine (IBE)The software that lets travelers search availability, choose what they want, and pay for it directly online.
passenger name record (PNR)The booking record that holds a traveler’s full itinerary and details in one place.
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