What is PropTech?
PropTech, short for property technology, is the use of software and data to improve how people buy, sell, rent, manage, and invest in real estate. It covers everything from listing portals to property data platforms to smart building systems.
Software and data applied to how people buy, sell, rent, manage, and invest in real estate.
Anything that drags property into the digital age falls under it.
Making deals faster, pricing smarter, and management less manual.
Buyers, sellers, agents, landlords, and investors.
Real estate ran on paper, phone calls, and gut feel for a long time. PropTech brings data and software to a famously analog industry, making deals faster, pricing smarter, and management less manual.
It is a broad term on purpose. Anything that drags property into the digital age, for buyers, sellers, agents, landlords, or investors, falls under it.
Figure 1. What PropTech covers
PropTech as this article defines it: software and data that improve how people buy, sell, rent, manage and invest in real estate, covering listing portals, property data platforms and smart building systems. Structure only.
Sthenos builds real estate software; see the property data platform for a real estate developer NeoSOFT delivered. A proof of concept is a common way to start.
What are examples of PropTech?
Online listing portals, property management software, digital mortgage tools, and data platforms that value or analyze properties.
- Online listing portals
- Property management software
- Digital mortgage tools
- Data platforms that value or analyze properties
Related reading
Related terms:
Industry: Real Estate. Service: Custom Software Development Company.
