PropTech & Real Estate Technology: By the Numbers
  • 500+Multiple Listing Services (MLSs) operate across the United States, the local data-sharing infrastructure that feeds nearly every online property listing, according to the National Association of REALTORS.
  • 68%of REALTORS have adopted AI tools in their business, while eSignature (79%) and social media (75%) remain the most widely used technologies overall, per the NAR 2025 REALTORS Technology Survey.
  • $16.7Bwas invested globally in proptech and adjacent real estate technology in 2025, a 67.9% jump over 2024 and the strongest year since before the pandemic, reports the Center for Real Estate Technology and Innovation.
  • $390M+has been invested by JLL Spark, JLL's corporate venture arm, across more than 50 early-stage PropTech startups since 2018, spanning data, sustainability, and smart buildings, according to the JLL Newsroom.

What Is a Property Listing Portal?

What Is a Property Listing Portal?

What is a property listing portal?

A property listing portal is a website or app where buyers and renters search available properties and connect with the agents or sellers behind them. It is the digital shop window for real estate, with search, filters, photos, and contact in one place.

For the searcher it is a single place to compare options by price, location, and features instead of calling around. For agents and sellers it is reach: a listing in front of everyone actively looking.

The quality of the experience matters more than people expect. Fast search, accurate data, and clean maps are what keep users on the portal instead of bouncing to a competitor.

Sthenos built a property listing portal for a leading real estate company, tuned for fast, accurate search at scale.

Related terms: PropTech, multiple listing service (MLS).

What is the difference between a listing portal and an MLS?

A portal is the public facing search site. An MLS is the industry database of listings that portals and agents often draw from.

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