PropTech & Real Estate Technology: By the Numbers
  • 500+Multiple Listing Services (MLSs) operate across the United States, the local data-sharing infrastructure that feeds nearly every online property listing, according to the National Association of REALTORS.
  • 68%of REALTORS have adopted AI tools in their business, while eSignature (79%) and social media (75%) remain the most widely used technologies overall, per the NAR 2025 REALTORS Technology Survey.
  • $16.7Bwas invested globally in proptech and adjacent real estate technology in 2025, a 67.9% jump over 2024 and the strongest year since before the pandemic, reports the Center for Real Estate Technology and Innovation.
  • $390M+has been invested by JLL Spark, JLL's corporate venture arm, across more than 50 early-stage PropTech startups since 2018, spanning data, sustainability, and smart buildings, according to the JLL Newsroom.

What Is PropTech?

What Is PropTech?

What is PropTech?

PropTech, short for property technology, is the use of software and data to improve how people buy, sell, rent, manage, and invest in real estate. It covers everything from listing portals to property data platforms to smart building systems.

Real estate ran on paper, phone calls, and gut feel for a long time. PropTech brings data and software to a famously analog industry, making deals faster, pricing smarter, and management less manual.

It is a broad term on purpose. Anything that drags property into the digital age, for buyers, sellers, agents, landlords, or investors, falls under it.

Sthenos builds real estate software, including a property data platform for a real estate developer, and a free proof of concept is a common way to start.

Related terms: property listing portal, multiple listing service (MLS).

What are examples of PropTech?

Online listing portals, property management software, digital mortgage tools, and data platforms that value or analyze properties.

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